Cosmetic Dentistry - SEO Case Study
Cosmetic Dentistry
Thanks to increased spending on cosmetic services by both the millennial and baby boomer cohorts, the cosmetic dentists industry in the United States has grown steadily in the past few years. While the aging population generated consistent demand for age-related dental procedures, many millennials (with rising incomes and a predisposition to spend), chose to buy cosmetic services to improve their smiles and overall appearance. This means that the cosmetic dental industry is thriving. But this also means that the space has gotten incredibly competitive! This is why cosmetic dentists are now turning to digital marketing strategies to differentiate themselves in a crowded marketplace.
Tommy House Studios received one such client from the cosmetic dental industry keen on improving their outreach. Let us dive into the client’s problem and how our team of marketing experts helped them resolve the same.
The Problem
Located in New York City, our client offered online courses related to cosmetic dentistry to interested students. However, their online teeth whitening courses were not receiving the positive response as they had anticipated. The client approached us to develop a custom marketing strategy that would help them market their courses better on the internet. Our client’s sole goal was to increase the enrollments in their online teeth whitening courses.
Our Strategy
To widen their customer base and boost their outreach efforts, we got the ball rolling with content creation and link building. We wrote high-quality content that included a carefully curated selection of keywords. The blogs that we published on our client’s website were relevant to the topics that the target audience was searching for. We also included valuable backlinks. We were aware that this would help the Google crawlers know that our client’s website contained the valuable information that the users were ready to consume.
These blogs that contained in-depth information would also make our client come across as an expert in the industry. This would increase the potential customers’ faith in our client and their skills. Apart from this, the blogs would help our client stand out from the competitors.
Additionally, we also leveraged local SEO. Optimizing our client’s website for local search would help increase their visibility in the geographical locations that they served. This would bring in regional customers in leaps and bounds. As our client also offered in-person training in the Tri-state area, local SEO would help them attract their target demographic.
Results
The results were incredible. Through our personalized strategy, as many as 35 keywords are ranked on the first search result page of Google. And the average page increase for all the keywords was 7.
If you want to stomp the competition in the cosmetic dental industry and boost your Google ranking, then Tommy House Studios has you covered. Our SEO services will bring fruitful results and significantly improve your search engine rank. To improve visibility, get in touch with us today! Give us a call on (334) 310-2915 or fill out a contact form to speak with one of our online marketing specialists today.
