“Am I Posting Too Much?” What to Do When Followers Say You’re Overdoing It

As a small business owner, staying visible online is essential — but what happens when your followers start saying you post too much? Striking the right balance between consistency and overexposure can feel tricky. In this post, we’ll break down how often you really need to post on each major platform, what to do if someone says you’re overwhelming their feed, and how to keep your content engaging without pushing people to hit snooze. Let’s find that sweet spot where visibility meets value.

1. What is “too much” posting?There's no universal number, but some general guidelines by platform help define overposting:

• Facebook: 3–5 times per week is ideal. Daily is okay. More than 1–2 posts per day can feel excessive.
• Instagram: 3–7 feed posts per week, Stories can be daily. Reels can be sprinkled in 2–3 times a week.
• Twitter/X: 1–3+ tweets per day is normal. The audience is used to more frequency here.
• LinkedIn: 1–3 times per week is plenty.
• TikTok: 2–5 posts per week. Some creators post daily, but quality beats volume.

So "too much" is often more than once per day per platform, especially if the content is repetitive or low-value.

2. What if someone says you’re posting too much or snoozes you?

That feedback usually comes from two types of people:

• Casual followers who aren’t your customer base – They may not want regular updates, and that’s okay. Your content isn’t meant for everyone.
• Over-saturated followers – If your content feels repetitive or sales-heavy, people may snooze to reduce “noise.”

Here’s how to respond (internally and tactically):

Don’t panic:

• Social algorithms don’t show every post to every follower. You need consistency to reach even a fraction of them.
• A few snoozes or unfollows are normal — don’t take them personally.

Refocus content:

• Mix it up. If everything is just promotions, people will tune out. Add behind-the-scenes, tips, customer stories, and community content.
• Use polls, questions, or humor to re-engage followers.

Create quality > quantity:

• Trim back frequency if engagement is dropping.
• Double down on what performs well (check your insights!).

Pro Tip:

Ask your real customers how they feel about your posts. Often, vocal critics aren’t buyers — and your actual audience may appreciate your consistency more than you think.