Search Engine Optimization Montgomery, AL
SEO Services for Small Business Owners
When searching for a local business in Montgomery that provides services such as repairing washing machines, air conditioners, vehicles, selling books, or baking a princess-themed cake for your child's birthday, where do you turn to? Most likely, you utilize a search engine to conduct some online research. And, that's where a Montgomery AL SEO consultant and a local SEO agency, such as the Tommy House Studios Creative Marketing Agency, comes in to help. With expertise in search engine optimization, marketing services, and search engine marketing, a trusted SEO company like the Tommy House Studios can provide you with a customized local SEO strategy, a comprehensive seo case study pdf, and increase your online visibility to reach customers searching for similar products and services as your business offers.
Our company specializes in local SEO services, catering not only to Montgomery, AL but also to various other areas across Alabama and the United States. As customers search for products and services on the internet, our engine optimization efforts ensure that your business stands out. When potential customers seek products similar to what your local business offers, they turn to online searches, and that's where our SEO work comes into play, enabling them to connect with you seamlessly.
People are spending more time searching for businesses and services than ever before. The more frequently your business appears online with current, up-to-date information, the more search engines will like your business and refer it to people searching for your goods and services. Optimized listings signal to search engines that your business is legitimate and trusted. It's important to ensure that customers have the right information every time they search, no matter what site they use.
- 46% of all Google searches are looking for local information
- 72% of consumers that did a local search visited a store within five miles → local listings are key in attracting customers who live in your area and are most likely to make a purchase
The Truth About Traffic
Website traffic comes from a variety of sources—by going straight to a website without using a search engine (direct), through linking referrals, paid ads, or social media. However, organic search is still king and is responsible for 53% of all traffic coming to a website on average. While organic search traditionally delivers far more traffic to websites than any other channel, tracking organic traffic continues to be difficult.
There are 4 core intents when it comes to organic search. Each of these intents tie into different search layouts and results. This helps the searcher accomplish their goal (or intent) as quickly and accurately as possible.
Each intent has different features that become part of the search result to make the result more useful and accomplish the intent better/faster. For example, navigational and transactional searches will likely yield map results with direct click-to-call actions and directions—while informational search results have a featured snippet or direct answer at the top of the Search Engine Report Page (SERP), requiring no further action (or “zero-click”). In fact, informational search results are often the main culprit in lost traffic—zero-click results are great for the end-user, but requires no additional action which means often there is no click or conversion tracked by your client’s website.
Other results, like research, typically yield expanded search features like Google tools (job listings widget, direct booking, etc.), related images, carousel results, and recommended videos. Each of these additional search results/features detract from a website's overall clicks and traffic, which is why we typically see a rise in impressions (the amount of times content is displayed) rather than direct visits (clicks/traffic leading to a website).
Why It’s Important to Be on Page 1
When users type a query in a search engine, they are presented with results that include paid ads and organic search results. Organic traffic refers to visitors that come to a website from a search engine that was earned naturally, not paid for via advertising. And Search Engine Optimization (SEO) is the work that goes into ranking websites at the top of these organic search results.
SEO is all about online visibility. If your business isn’t in the organic search results on the first page of Google, you don’t exist to over 99% of searchers. Ranking on the first page of Google is our #1 metric for an SEO campaign’s success. While many see an increase in impressions as they rank higher in Google’s Search Engine Results Page (SERP), increased traffic is not guaranteed as part of an SEO campaign.
