Dental Industry - SEO Case Study

Dental Industry

In today’s digital world, the key to reaching a broader target audience is through popular search engines. The idea is simple: for a business to make its presence known and market its services, it has to appear on the search engine result pages (SERPs) when its potential customers perform a search query. 

To make this happen, businesses hire marketing agencies like us. At Tommy House Studios, we help them optimize their website using the best SEO practices so that it appears on the first pages of the search results. 

Here’s a case study for you to examine how we helped one of our clients in the Dental Industry to widen its customer base and generate more revenue using SEO. 

The problem

In today’s competitive market, it is the local and small businesses that suffer the most. They fail to receive a higher ranking on the search engines, and internet users fail to realize that there is an equally efficient service near them that they can leverage. 

Our client that belonged to the dental industry, faced similar issues. They had a clinic in Naples, Florida, but wanted to expand their online reach to cities over 28 miles away. As we specialize in helping small businesses, we decided to come to the rescue. 

Our Strategy

For starters, we decided to establish their company’s authority in their physical location. As humans tend to do business with only those whom they perceive as experts, our secondary goal was to let people know that our client was an expert in their field. We aimed to make their online presence look highly professional so that the local population started trusting them. We ensured that people knew that our client has the experience and can provide solutions to their dental problems. 

We performed a website audit and removed all elements that could obstruct a smooth user experience. We made sure that their website answered the user’s questions and only had content that pertained to their needs and addressed their problems. 

Initially, we aimed to expand their reach to cities in a 14-mile radius. Our skilled team analyzed each service page of the client. We made sure that all of them established our client’s identity as a professional one and proved their authority. We knew this was the only way to make people take the action we intended them to—leverage our client’s services. 

Lastly, we ensured that each page was geo-targeted. In other words, we included location-specific keywords in each of the web pages. This ensured that their company pops up in the search results when their potential clients searched for the particular service in the targeted area. 

Results

All these strategies significantly helped the client and drastically changed their website’s rank—currently, the website ranks first on Google’s search results. Moreover, 21 keywords that we had incorporated in the web pages helped the website receive a position on the first page. The average page increase for all keywords was 4.3. 

If you belong to the dental industry and are finding it hard to reach your target audience, our SEO services can help you reach your business goals. To boost your Google rankings, get in touch with Tommy House Studios today! Give us a call on (334) 310-2915 or fill out a contact form to speak with one of our online marketing specialists today.