The SEO Blogging Tactic No One Is Talking About: Historical Optimization

In the world of SEO, it is easy to get caught up in the present. After all, at any given moment, Google is changing its algorithm to give more weight to one type of content over another. In the past year alone, Google has made major updates to its ranking system with a focus on mobile-friendliness, user engagement and trusted sources. That means that now more than ever before, SEO has become a game of staying ahead of the curve rather than playing catch up. This is especially true for those who are heavily reliant on search engine traffic as part of their business model. After all, if you can’t be found by potential customers, you lose customers.

The question is how do you stay ahead and set yourself up for long-term success?

Let’s take a look at some tips and tricks that will help your blog see better rankings sooner than later:

Focus on User Experience Over SEO

First and foremost, before you even begin to focus on SEO, make sure that you have your user experience nailed down. Why? Because at the end of the day, if users aren’t engaged with your content, they aren’t going to click on it. When it comes to user experience, you want to make sure that your content is easily digestible. Break it down into smaller, more easily-accessible chunks. This not only makes it easier for readers to engage with the information, but it also makes it easier for Google to crawl your pages.

Keep in mind that Google is looking to give its users the best experience possible. Therefore, you want your blog to be easy to navigate, information-rich and user-friendly.

Take a Historical Approach to Content Marketing

We’ve already touched on the importance of staying current with the latest SEO trends, but there is also something to be said for taking a historical approach to your content marketing strategy. When you are crafting your blog posts, make sure that you are researching and referencing content that has proven successful in the past.

For example, let’s say you have a product that is geared toward runners. You can take a historical approach to blogging by researching what has worked in the past for running blogs. You can then use that information to inform your own content.

Leverage The Power of Anchor Text

One of the most influential factors in determining your blog’s ranking is the anchor text that is included in your links. This means that you want to make sure that your anchor text is as relevant and targeted as possible. After all, the more specific and targeted your anchor text, the better your blog’s rankings are likely to be. When you are linking to other blogs or linking to your own blog posts, make sure that you are using your keywords as anchor text.

This not only increases your blog’s SEO, but it also tells Google that your links are relevant.

Produce Rich Content With A Purpose

One of the most effective SEO blogging tactics you can use is to make sure that each and every blog post you write has a purpose. When you engage in long-form content, you have the opportunity to really dig in and explore a single topic in-depth. For example, if you are writing a blog post about dog training, instead of simply listing off tips and techniques, you can go into detail about the science behind positive reinforcement.

When you make your posts as in-depth and informative as possible, you not only increase your chances of getting a click-through and a reader, but you also raise your chances of earning a backlink.

Summing up

At the end of the day, SEO is all about content. It is about creating engaging and informative content that is optimized for search engines. When you are creating your blog posts, keep these tips and tricks in mind. They will help you to create blog posts that are more likely to rank on Google’s first page.

Do you need help with your SEO for your business, contact Tommy House Studios today. Proven results and data to track ongoing!