Successful SEO for Small Businesses
Tommy House • May 16, 2018
Successful SEO for Small Businesses
In our last news blog we explored what Search Engine Optimization, or SEO, is and why it’s an important advertising tool for your small business. The goal of SEO is to increase the quantity and quality of traffic to your business’s website through organic search engines.
How are Results Tracked?
SEO results can be measured in four different ways, awareness, content performance, engagement and conversions.
Awareness can be measured in the following ways…
- Ranking changes for the marketable keywords of your campaign.
- Increase in the number of clicks or organic traffic to your site.
- Number of impressions
Content performance can be measured by…
- Number of page views
- Increase number of sessions and unique sessions
- Percentage of returning visitors
Engagement can be tracked by analyzing the following…
- Average number of pages per session
- Bounce rates
- Average session duration
- Average time spent on a particular page on your site
- Social action taken, such as a Twitter share or a Facebook like
Leads and Conversions can be measured in various ways, such as the number of times a customer proceeds to the payment page when making a purchase on your site, the number of times a visitor fills out your companies contact page or the number of newsletter or blog subscriptions.
Reporting is key with SEO as algorithms are constantly changing. Tommy House Studios provides clients with real-time access to a dashboard to see metrics and stats so that you can see the progress and success of your campaign.
When Will I See Results?
Every business owner wants to see instant results. Sometimes good things take time and SEO is one of those things. Think of investing in SEO as investing in your 401K. It takes time and patience to come up with the perfect investments to grow your return later on. Best results can take up to about six months. For the first month, focus will be spent on building your site, onsite optimization and building your site’s trust with search engines such as Google. For the next few months you will see significant improvement in your site’s rankings. At about the six month mark you will see your first page rankings and efforts will be made to ensure you grow and stay on top of the competition.
How Much Does It Cost?
Our SEO plans are customized to fit the needs and goals of your small business. We will work with you to determine what optimizations and activities will have the biggest impact on search rankings and we will not lock you into a set package.
If you’re ready to take your business to the next level and explore SEO for your website, contact Tommy House Studios and we will develop a strategy to help your business thrive in the online world. Call us at 1-877-246-1315 or email us.
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