Benefits of Listing Your Small Business on Google Business Profile

Do you own or operate a small business? If so, you know how difficult it can be to attract and retain customers in today's marketplace, which is why it's important to do everything you can to stand out from the competition and win over new business. 

One way to get your business name in front of more people than ever before is to make sure it appears on Google search results, where people are actively looking for places like yours every day! The following ways to benefit from listing your small business on Google Business Profile (formerly Google My Business) will help get you started on your way to making this happen!

Show up in Google Maps  

Although it only takes a few minutes to set up, having your small business appear for local searches is a great way to increase foot traffic. By simply creating and verifying your Google Business Profile, your small business will start appearing for local searches in Maps.

Why is this important?

A quick Google search can efficiently narrow down the options for consumers on a mobile device, but 86% use Google Maps to locate businesses nearby. In other words, people are more likely to buy from your business if it is convenient to visit. 

Become a part of Google's 3-pack 

When customers search for businesses like yours on Google, your business information may appear in the "local 3-pack." This section of the search results includes a map and the three businesses most relevant to the customer's search.

Making sure you're listed on the local 3-pack will make it easier for customers to find you and contact you about the services or products they need. To give you an idea of how important this space is, consider that businesses that appear on Google's local 3-pack get 700% more clicks than those that don't.

Build trust with customers

As a small business, building trust with potential customers can be difficult. They may not have heard of your brand before or know what to expect from your products or services. 

Listing your business on Google Business Profile can help build that trust by giving customers more information about your business, such as your contact information, business hours, customer reviews, and photos. Plus, customers are 2.7 times more likely to trust a business listed on Google.

Learn more about your customers

When you list your small business on Google Business Profile, you open up a world of possibilities to learn more about your customers. 

Through customer reviews, photos, and Q&A, you can better understand what your customers want and how they perceive your business. You can also see your customers' average age, gender, interests, and even the times of day they are most active. You can then use this information to improve your marketing strategy and better serve your target audience.  

My Conclusion

Owning and running your own small business can be both rewarding and challenging at the same time. However, there are many ways to increase your chances of success without sacrificing the growth and stability of your business. One of the best things you can do to improve your odds is to list your small business on Google Business Profile.

At Tommy House Studios, we can optimize your Google Business Profile to help you gain valuable visibility that can make all the difference in your local search ranking and more. Call us at (334) 310- 2915 or fill out this form to learn more about our services.