Quick Overview of Each Social Media Platform and Audience

At Tommy House Studios, we understand that choosing the right social media platforms can be a game-changer for small businesses. With so many options available, each with its own unique audience and purpose, deciding where to invest your time and resources can feel overwhelming. That’s why we’re committed to sharing insights about popular platforms and their typical audiences, helping small business owners make informed decisions on where to focus their efforts.

Additionally, our management tool, LaunchSocialCloud, is designed to simplify your social media strategy. With features to curate, manage, and schedule your content, LaunchSocialCloud allows you to maximize your online presence efficiently, making it easier than ever to engage with your audience on the platforms that matter most to your business.

Here's a quick overview of each platform, the typical audience, and how they're commonly used:

1. Facebook

• Audience: Broad, typically ages 25-65+. Skews slightly older, especially in the 35-55 age range.
• Usage: Personal connections, community engagement, brand pages, events, and group discussions. Ideal for relationship-building, local advertising, and customer service. Great for B2C marketing with a mix of organic content and paid ads.

2. Twitter (X)

• Audience: Younger adults, generally ages 18-35, including professionals and tech-savvy individuals.
• Usage: Real-time updates, trending topics, news, and quick interactions. Effective for customer service, announcements, and brand personality. Short, engaging posts resonate well here.

3. LinkedIn

• Audience: Professionals, job seekers, recruiters, B2B audiences. Ages 25-55, especially business-oriented users.
• Usage: Networking, professional content sharing, industry news, and personal branding. Great for B2B marketing, thought leadership, and recruiting, with a focus on longer, informative posts.

4. Instagram

• Audience: Primarily younger audiences, ages 18-35. Popular among Millennials and Gen Z.
• Usage: Visual content, brand storytelling, lifestyle, and influencer marketing. Ideal for visually-driven brands, engaging stories, short videos (Reels), and behind-the-scenes content. Strong for B2C marketing and brand engagement.

5. YouTube

• Audience: Broad, all ages, but especially popular with 18-49. Skews younger with Gen Z and Millennial dominance.
• Usage: Long-form video content, tutorials, product demos, vlogs, and educational content. Great for brands wanting to educate, entertain, or provide in-depth information. Effective for SEO, brand awareness, and advertising.

6. Google Business (Google My Business)

• Audience: Local consumers searching for services, typically 25+.
• Usage: Local business listings, reviews, and business information. Critical for local SEO, helping businesses appear in Google Maps and search results. Ideal for promoting local presence, business hours, customer reviews, and announcements.

7. TikTok

• Audience: Primarily Gen Z and young Millennials, ages 13-35, though older audiences are growing.
• Usage: Short, creative videos with trends, challenges, and quick, engaging content. Strong for reaching younger audiences with playful, authentic, or viral content. Perfect for brand exposure, influencer collaborations, and user-generated content.

Ready to elevate your social media strategy? Let Tommy House Studios and LaunchSocialCloud empower your business to reach the right audience with ease and efficiency. Whether you’re just starting out or looking to optimize your current efforts, our expertise and tools will help you make the most of every post. Connect with us today to discover how LaunchSocialCloud can streamline your content management and boost your engagement—because your business deserves to stand out in the digital world. Let’s make your social media work for you!