Maintaining Your Brand Image Across All Platforms

What is a Brand Image?

Brand image is the mental picture that customers have of your company and its products or services based on their experience and the messages you’ve sent them. It is critical to maintain a consistent brand image because it is the first thing customers notice about your company. Your brand image is your reputation, and whether it is positive or negative will depend on how reliable, innovative, and trustworthy your company is in the eyes of your customers. A consistent brand image helps you to stand out from the crowd, which is particularly important in social media, where there are so many competing brands vying for attention.

Why is Maintaining a Consistent Brand Image Important?

A consistent brand image is important because it gives customers a sense of familiarity. They know what to expect from your brand, which is critical to building trust and loyalty. When you post on social media, your customers have an opportunity to see your brand in action. It’s critical that you maintain a consistent image across all social platforms so your customers can recognize your brand across all channels. If your posts are inconsistent, it confuses customers, making them distrustful of your brand. If you want to build trust with your customers and increase your brand’s visibility, it’s important to ensure that the way you present yourself online remains consistent across all social media platforms.

Your brand is the face of your business. It is very important that your brand is maintained across all platforms. If your branding is inconsistent, this may be a sign to your customers that you don’t care about your business. I’m sure this is not the case, but you don’t want to send this message to your clients.

Consistent branding is crucial to make sure that your brand is recognizable. If you are constantly changing your logo or color scheme across different platforms, it will reduce the recognizability of your business to your clients. If your brand is different in various places, a customer may not even realize that it’s all the same company. This is a major problem!

Familiarity Is Good

You need to make sure that your business looks the same on all the social media networks your business participates in. Each social media platform has a different layout and style, but you should make sure that your profile has the same color scheme, logo and company bio. And your social media network should be consistent with your website as well. This way, your profile looks the same on all the different social media platforms.

Brand Voice

What is your brand’s voice? Social Media Today defines voice as “the wording and images you create for your social media profiles, the copy you write for your posts and ads, the words in the about/bio section on your page, etc.” How will your business interact with customers? What is your tone? Humor? All business? There’s no right or wrong answer to this question. Your brand’s voice should reflect your business and be consistent across all platforms. Understanding your customers and audience should also be considered when deciding what your brand’s voice will sound like.

Post It

Creating a consistent brand requires consistent posting on social media. It makes a business look bad to setup several social media accounts and then never post anything to them. If a potential client were to look your business up on Facebook and see that you have not posted anything in months, they could easily make the assumption that your business has closed. This is a worst-case scenario. Tommy House Studios can help your business by planning out social media posts ahead of time and nothing would be posted without your approval. Consistent social media posting is very important in today’s market.

Takeaway

Your company’s brand needs to be consistent. Color scheme, logo and wording need to be the same across everything your business uses—website, social media, stationery, brochures, signage and everything else. Consistent posting on social media is key as well. Your social media shouldn’t look like it’s been abandoned because your business closed. In today’s world, if you want your business to thrive, your social media needs to thrive as well.

Tommy House Studios wants to help your business any way we can. In fact, we have a 100% Customer Satisfaction Guarantee. We specialize in website design, but also offer services in social media and SEO. If you need our help to make your business better, so you can serve people well, you can contact us to discuss your specific needs and to receive a free quote. Call us at 877-246-1315 or use our contact form here to get in touch and let us help your business.