A Comprehensive Guide to Keeping Your Site Fresh

Websites are an important part of your brand and need to be updated regularly. However, keeping your site up-to-date is a challenge for many businesses because it requires time and technical knowledge. That’s why we’ve created this blog post to help you keep your website fresh and up-to-date. A well-maintained website is essential if you want to attract new customers and increase loyalty among your existing ones. Let’s take a look at why regular updates are so important, how frequently you should update your website and some great tips for updating your site more often than you think.

Before we dig in... Make sure to check out our blog article on "How to Update Your Website - A Comprehensive Guide to Keeping Your Site Fresh"

Why You Should Update Your Website Regularly

It might seem like an unnecessary or overwhelming task, but keeping your website fresh is an important part of your overall marketing strategy. Here are a few reasons why regularly updating your website will help grow your business:

• Improved SEO - Keeping your website fresh helps your site rank higher in search results because fresh content is more compelling and engaging to users. Having new and updated content on your site increases your chances of being linked to other websites and drives more organic traffic to your site.
• Better User Experience - Your website is the first impression many people have of your business. A stale website isn’t going to inspire confidence in potential clients or encourage them to make a purchase. Keeping your site up-to-date gives it a fresh look and feel that makes it more visually appealing and user-friendly.
• Increased Brand Authority - Fresh content is one of the best ways to build brand awareness and authority. Maintaining an updated website is a great way to keep your brand in the minds of potential customers and strengthen your brand identity.
• More Customer Engagement - An updated website encourages more active customer engagement. Visitors can leave comments, ask questions, and interact with your brand on a more regular basis if you post fresh content regularly.

How Often Should You Update Your Website?

In general, you should aim to update your website at least once per month, if not more frequently. This will vary based on a variety of factors, but a good rule of thumb to follow is to update your site at least once per quarter. If you’re a B2B business, then you should update your site more regularly than a B2C business. This is because B2B businesses rely on their website for lead generation and content discovery, whereas B2C businesses rely on their website for brand awareness. If you’re a B2B business, then your website will serve as a lead-generation tool, so it needs to be continually updated with new content and assets.

Tools to Help You Keep Your Website Fresh

There are a variety of tools you can use to help you stay on top of your website maintenance. Here are a few tools that can help you keep your site fresh:

• Website CMS - If you’re not tech-savvy, then you might want to consider a Content Management System (CMS) that allows you to easily post new content to your website. Many CMS platforms are easy to use and allow you to create and edit content without any technical skills. Checkout LaunchCMS.com.
• Social Media Management Platform - Social media management platforms, like LaunchSocialCloud, can help you schedule future posts and maintain your social media accounts. These platforms make it easy to share your content across multiple platforms while ensuring that you’re posting at optimal times.
• Content Calendar - A content calendar is a great way to stay organized while keeping your website updated regularly. A content calendar can help you plan out your website maintenance, making it easy to stay on top of your publishing schedule. Both LaunchCMS and LaunchSocialCloud can help you strategies your website and social media updates and schedule for days, weeks and months in advance.

Add a Slideshow or Video Background

Adding a slideshow or video background to your homepage is a great way to add fresh content to your site. LaunchCMS  makes it easy to add videos in the forefront or as backgrounds. Not only does this add more visual appeal to your site, but it also allows you to share more about your business. You can use a slideshow to include more images on your homepage or a video background to share more about your company culture if your site has more branding. Slideshows are a great way to showcase your latest blog posts, images from events, or other relevant content. Videos are an even better option for your homepage if your website has the bandwidth to support them. Videos are more engaging than images and allow you to share more about your brand and products with your visitors.

Add Fresh Content for SEO and user experience

Fresh content is essential to maintaining a healthy search engine ranking. Search engines use your content to determine where your business ranks and whether or not to feature your site in their organic results. If your website hasn’t been updated recently, then it’s unlikely to rank as highly as it once did. By adding fresh content to your site, you can help boost your SEO. This is particularly important if your site has been around for a while, as the content on your site will likely be less relevant now compared to when it was first created. By updating your site regularly, you can help maintain your SEO. New content is more engaging and relevant to your target audience, making it more likely to be featured in search results.

Add Calls-to-Action On Your Lead Generation Pages

Your lead generation pages, such as your homepage and product pages, should have calls-to-action to help drive more traffic to your site. The more frequently you publish new content on your site, the more likely you are to attract new visitors. By adding fresh content to your site often, you’re more likely to drive traffic to your website. New content is more likely to be linked to and shared by other websites, which is a great way to grow your website traffic. Your new content is also more likely to be linked to by search engines. Search engines often update their algorithms to include more fresh content in their rankings, which makes it even more important to update your site regularly.

Make sure to check out our blog article on "How to Update Your Website - A Comprehensive Guide to Keeping Your Site Fresh"

Conclusion

Keeping your website updated is essential to growing your business. Updating your website with new content regularly helps you rank higher in search results, engage with your audience more, and build more brand authority. By adding fresh content to your site, you can help boost your SEO and generate more traffic to your site. It’s important to know that regular website updates are essential if you want to stay competitive in today’s digital landscape. Contact Tommy House Studios should you need help with your creative marketing efforts. We are passionate and we care about small business.