Pros & Cons of Using Video on Your Small Business Website

Did you know 76.5% of small business owners see results with video marketing? If you own a small business and are not using video marketing, you could be missing a big opportunity. The value of digital video marketing runs in the billions and is growing every year. In the past, using a video was considered a trend, but today, it has become a standard marketing practice. Big companies are spending thousands of dollars every month to capture the attention of their audience. But before you use a video on your small business website, you should know each and every aspect of it. In this article, we are going to explore the pros and cons of using video on your small business website.

The Pros:

A A Video Catches The Attention
Videos can grab eyeballs and this process is quite effective and effortless compared to textual blogs that your audience might or might not read.

A Video Helps Deliver The Message With Clarity
Your audience will relate to your story via a video much better than a blog. The idea of watching a story unfold before your eyes has a more profound effect that is hard to replicate with text.

A Lengthy Video Can Work Too
While a short and to-the-point video is a magical potion with the best results, you can make a long video. But you must stick to the story and not beat around the bush.

Videos Offer Flexibility
Videos offer more flexibility in framing your message and delivering it. You can design different concepts using effects and movements and even create a signature style for your brand.

Videos Offer More Exposure
With a well-made video, you can not only hook the visitors on your website but also reach the audience on different platforms.

The Cons:

Budget Is The Key
Whether you produce your video or hire a professional production company, cost plays a huge role. And making a good quality video could be a significant chunk of your budget.

Hard To Update
Video is tough to keep up-to-date and evergreen like blog content. Once you shoot video, certain factors like setting, season, clothing, etc., mark a specific date. And it is hard and costly to refresh it like a blog.

Slow Website
Today, the audience wants high-definition videos. But these HD videos need high bandwidth, and that will drain your server. The situation will lead to a slower website and, thus, increase your webpage’s bounce rate.

A Time-Consuming Affair
Creating a high-quality video requires significant time. A video production happens in three phases—pre-production, production, and post-production. There are several things to account for, and if time is short, a video might not be your best option.

Conclusion

Businesses have been using marketing and promotional videos for a long time. Though these are not new, their concept has dramatically evolved, and popularity has grown. Since 2018, these videos have gained importance since social media platforms like Facebook, and Instagram introduced new video features.

If you need help with your website for your business, Tommy House Studios is here for you. THS offers services in website design, social media management, SEO and more. We are dedicated to you, the customer, with a 100% Customer Satisfaction Guarantee. Let Tommy House Studios help your small business with our online marketing services in Montgomery, AL and around the country. You can contact us to discuss your specific needs and to receive a free quote. Call us at 877-246-1315 or email at info@tommyhouse.com and let us help your business.