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Is It Time To Re-Design?

Feb 1, 2018 -- Posted by : TommyHouse

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In our last blog, we explored reasons why you should hire a creative marketing agency to design your business’s website. Perhaps your business has been established for a while and you have had a website promoting it for many years. Have you considered the life-span of your website? Websites like many things in life require regular maintenance and every few years could use a complete revamp to stay on top of the quickly changing technology and trends. 

So how often should you redesign and revamp your website? Here are questions you should ask and things you should consider when making the decision for a revamp.

  • To remain aesthetically and technologically relevant it is recommended that your website go through a complete overhaul every 2-3 years. This will keep your site relevant without over doing it. 
  • Have your customers or website traffic decreased? Redesigning your website can help improve the SEO, aesthetics and content which will increase traffic and hopefully drive more income to your business. 
  • Is your site attractive? Your site should appeal to a broad audience while still targeting your specific audience. 
  • How organized is your site? Websites should be organized and easily navigated by the user. Your website may have been organized when your business launched but overtime you may have added more content. If it is difficult to sort through all the content on your site than it is time for a redesign.
  • Is your website compatible with mobile devices? In an age when our phones are always attached to us, it is imperative that your customers or future clients can access your content with ease. 
  • Has your business undergone significant changes? Leadership changes, new products, expanded services or more are all reasons that it may be time to update your website.
  • Is your website working? If you experience “404” error codes, slow load times and viruses than it is time to redesign the site. Your website can’t work for you if it is not working at all.

These tips will help you determine if your business is ready to redesign and revamp your business’s website. We would love to discuss your business’s marketing goals more with you and determine a strategic plan to grow your business. Contact Tommy House Studios and let us help you develop a plan to take your business to new heights. Although, we are located in Montgomery, Alabama, Tommy House Studios has clients all over the country. We bring together technology with creativity to enhance the ability of our customers to connect with the world.  Call us at 1-877-246-1315 or email at sales@tommyhouse.com and let us help develop a marketing solution unique for your business.

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